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About

Hey, thanks for visiting my personal site. My name’s Andrianes, but you can call me Andre.

I currently head up growth marketing at Canva – and that just means I do everything related to growing the company. And by everything, I mean SEO, content strategy, social, email marketing, retention & product, launches and mobile. SEM will be a big focus… very soon.

Before joining Canva, I

  1. Led growth at Pocketbook, where I tripled user base and significantly improved retention in about 11 months. Unfortunately I can’t disclose any specific data.
  2. And content & SEO at Open Colleges, where I grew monthly revenue from organic search from $0 to $1 million.

At Canva, I grew our blog’s traffic by 226%, to 880k visits, in 60 days.

You can find out how I did this in these guest posts:

  1. https://blog.bufferapp.com/blog-growth-tactics
  2. http://boostblogtraffic.com/traffic-case-study/
  3. http://thenextweb.com/socialmedia/2015/05/07/how-i-grew-my-facebook-traffic-by-200-in-60-days/

Here’s a screenshot of Design School’s (Canva’s blog) traffic:

design school traffic

Meanwhile, you can check out Canva’s SEO uplift from SEMRush. This doubled daily new user signups. Here’s a screenshot as of May 2015:

canva.com Organic Search Positions

Got an interesting project you’d like to pick my brains about? Talk to me.